Retail Day Hanau

An informative exchange about the future of trade

Last week, we hosted a Retail Day together with the city of Hanau. Numerous expansion managers and decision-makers from the retail sector accepted the invitation and used the opportunity for professional exchange.

The event began with a joint program in Stadthof HanauMayor Claus Kaminsky emphasized the importance of a strong and future-proof city center in his presentation. Urban planner Martin Bieberle demonstrated how the various projects have contributed to the comprehensive urban redevelopment in Hanau. Following this, our Managing Director André Stromeyer presented HBB's long project history in Hanau – from the development of the Postcarré to the DOMICIL nursing home and beyond. Forum Hanau.

Later, during a guided tour of the Stadthof, the participants gained insights into the development of the former Kaufhof building, which today serves as a vibrant place for trade, culture and encounters.

A walking tour of Hanau's city center followed. Despite summer temperatures of nearly 35 degrees Celsius, the focus was on high foot traffic and successful retail concepts. Daniel Freimuth, Managing Director of Hanau Marketing GmbH, explained the strategies the city uses to keep vacancy rates low in pedestrian zones and successfully attract suitable retail concepts to Hanau.

Another item on the agenda was a visit to the Forum HanauThe shopping center, which opened in 2015 and has received numerous awards, is considered a model for mixed-use concepts and integrated neighborhood developments. A particular highlight was the opening of Lager 157's new store, with approximately 1.900 m² of retail space, which took place on the very day of Retail Day.

After touring the cultural center and other parts of the city center, the event concluded with a pleasant after-work networking gathering high above the city. Guests enjoyed cool drinks, good food, and a live broadcast of the football match, providing ample opportunity for personal exchange.

The positive conclusion of our managing director André Stromeyer:

"HBB and the city of Hanau share a long-standing, established partnership – and that is precisely the foundation of our shared success." Forum Hanau This is the best proof of that: For over ten years, we have been demonstrating together that the city center and shopping malls can only be strong together. Only when the city and private investors work together as true partners can we successfully attract customers to Hanau on a long-term basis and maintain the location's position in the face of online retail. This joint Retail Day has once again impressively proven that.”

Our heartfelt thanks go to all participants and guests who contributed to the success of this event despite the high temperatures.