This summer, the Swedish fashion chain Lager 157 will open a branch in Forum Hanau to open. The product range extends from jeans, T-shirts and jackets to outdoor and training clothing, as well as sneakers and boots. The company, which has been successful in Scandinavia for more than 25 years, is currently expanding. After Bremen and Kaiserslautern, Hanau is one of the next locations to open in Germany. "I am very pleased that the Forum Hanau “Hanau is at the very top of the location wish list for this brand, which is very popular in Scandinavia,” notes Diana Schreiber-Kleinhenz, Regional Manager of HBB Center Management. “The deliberately simple, clean fashion style is extremely popular with teens; I am sure it will also be well received in Hanau.” Warehouse 157 will be located in the basement of the Forum Hanau occupy an area of ​​approximately 1.900 square meters.

The fashion chain stands for modern everyday basics that offer both good quality and moderate prices. The clothing is designed to fit any wardrobe and, above all, to break down the "brand mentality." Furthermore, durability plays a key role: the fashion is designed to be versatile and can be worn for many seasons. The use of materials that are as pure as possible also makes the pieces particularly easy to recycle. "With Lager 157, a fashion company is coming to our center that wants to offer an alternative to the fast-paced fashion world – at decidedly affordable prices and with a definite cool factor," explains Peggy Kirschbaum, Center Manager of the Forum Hanau.

Lager 157's product range consists of around 600 items, a deliberately small selection. The company operates approximately 100 stores in Sweden, Norway, Denmark, Germany, and Finland. While it also sells its collection online, company founder Stefan Palm remains committed to brick-and-mortar retail. "In times of rapidly growing online business, I find the commitment to local sales very important – and refreshing," emphasizes Kirschbaum. "Cities need 'real' shops to stay vibrant. That's what makes a big difference." Forum Hanau With its carefully selected product mix, it makes a significant contribution, and I am delighted that we can expand this offering with Lager 157, an attractive brand.”

About the Forum Hanau
The Forum Hanau It is the largest shopping center in the region, with an investment volume of approximately €200 million, a catchment area of ​​more than 400.000 people, and a demand volume of approximately €2,4 billion. The property, consisting of five buildings with a leasable area of ​​approximately 35.000 square meters for retail, restaurants, and services, was completed in September 2015. Tenants include H&M, New Yorker, Intersport, JD Sports, TK Maxx, Smyths Toys, L'Osteria, and the drugstore chain dm. The city of Hanau occupies approximately 9.000 square meters as a public tenant, housing the city library, the city archives, the Wetterau Society for Natural History, and the media center.

About the HBB
The HBB Centermanagement GmbH & Co. KG The company offers a wide range of services in the areas of center management, leasing management, construction management, asset management, property management, consulting, repositioning, and technical management. With approximately 200 employees, the company specializes in the revitalization of retail properties and the development of mixed-use districts. It has many years of experience in developing and implementing comprehensive leasing strategies and manages other shopping centers in cities including Bochum, Ehingen, Essen, Frankfurt, Gummersbach, Hamburg, Hanau, Heiligenhaus, Hofheim am Taunus, Ingelheim, Langen, Langenhagen, Leipzig, Lübbecke, Magdeburg, Meppen, Munich, Offenbach, Offenburg, Posthausen, Stein, Trier, Weiterstadt, Wittenberg, and Wuppertal.

Press Contact
Communication Forum Hanau
c/o Ballcom GmbH
Susanne Breimer
Frankfurter Strasse 20
D-63150 Heusenstamm
Phone: + 49 (0) 6104 6698-260
Email: sub@ballcom.de

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