Retail Day Hanau
An informative exchange about the future of retail. Last week, together with the city of Hanau, we hosted Retail Day. Numerous expansion managers and decision-makers from the retail sector attended…
Center management for high-performing retail properties
We understand center management as the operational control of property performance – with a clear focus on frequency, sales development, leasability and value retention.
- Increase in visitor frequency
- Securing income from rental agreements
- Reduction of operational and leasing risks
Center management is the central interface between owners, tenants, customers, authorities, and service providers. We implement the overarching asset strategy in day-to-day operations and translate it into concrete measures to stabilize and optimize the property's performance.
In doing so, we consistently act in the owner's interest – with the aim of securing and further developing the long-term economic performance of the property.
Andre Stromeyer
Heiner Hutmacher
Mathias Lipp
Efficient day-to-day operations
- Ensuring the smooth operation of the center
- Tenant support and interface management
- Management of external service providers
- Budget control and cost management
- Implementation of marketing and action plans
- Communication with authorities and local stakeholders
We ensure the stable, efficient and functioning operation of the property.
Performance and risk minimization
- Analysis and optimization of object performance
- Development of measures to increase frequency and sales
- Strategic development of the tenant structure
- Derivation of recommendations for action for owners
- Integration into the overarching asset strategy
We view center management as an active contribution to the value development of the property.
Transparency through key performance indicators
Our decisions are based on sound analyses and clearly defined key figures.
Frequency and sales monitoring
- Analysis of visitor frequency
- Analysis of sales trends
- Benchmarking with comparable locations
- Identification of strengths and weaknesses
Tenant structure management
- Active support for anchor tenants
- Early extension and development discussions
- Support with economic challenges
- Control and optimization of the industry structure
Risk and vacancy management
- Vacancy forecasts and scenarios
- Early detection of insolvency
- Analysis of location and competitive developments
- Derivation of countermeasures
Holistic management and further development of your centers
We understand center management as the holistic management of the property – from operational implementation to strategic development. We combine economic analyses, targeted measures, and transparent communication into a comprehensive management approach.
Frequency and location marketing
We understand marketing not as a single action, but as an economic management tool. The goal is to strategically activate visitor flows, increase the quality of the visitor experience, and clearly position the center in the competitive landscape.
To achieve this, we analyze target groups, catchment areas, and location potential, and derive tailored measures from this analysis. The impact of these activities is continuously evaluated to ensure efficient budget allocation and targeted further development of measures.
ESG and future viability
Sustainability is an important component of future-proof real estate management. In day-to-day operations, we support the early consideration of ESG-relevant requirements and the integration of concrete measures into property management.
This includes, among other things, more efficient operational processes, the conscious use of resources, and the long-term attractiveness of the location. In this way, we contribute to keeping real estate economically stable and future-proof.
Reporting and owner communication
Transparency is the foundation for sound decisions. Therefore, we regularly provide owners and asset managers with reliable information on the property's development.
In addition to budget and action control, this includes assessments of property performance, risks, and concrete courses of action. This ensures that property management remains transparent, structured, and aligned with the owners' objectives.
Rathaus Galerie Essen
With over 30.000 m2 full of opportunities for shopping, dining and strolling, the Rathaus Galerie Essen contributes to Essen being considered “the shopping city” in the Ruhr area.
Forum Hanau
The Forum Hanau serves the city not only as a shopping center, but also as a hub for infrastructure, as a meeting point and place to stay and even as a home. In short, that is Forum Hanau embedded in downtown Hanau.
FORUM Schwanthalerhöhe München
From monotony to diversity – this perfectly describes the development of the neighborhood center. The shopping center near the Wiesn delights its customers not only at Oktoberfest times, but all year round.
All projects
HBB has planned and/or managed many other retail properties with the aim of adapting the shopping experience to the spirit of the times and meeting constantly changing customer needs.
News from Center Management
PATRIZIA commissions HBB Centermanagement with the management of approximately 200 retail properties in Germany
PATRIZIA SE has the HBB Centermanagement GmbH & Co. KG The company has been commissioned to manage several retail portfolios in Germany. The mandate comprises approximately 200 retail properties. The contract includes commercial and technical…
Swedish fashion for Hanau: Fashion label Lager 157 moves into Forum Hanau
This summer, the Swedish fashion chain Lager 157 will open a branch in Forum Hanau to open. The product range extends from jeans, T-shirts and jackets to outdoor and training clothing, sneakers and…
