Cooperation between HBB & POP UP SHOPS
The center developer and operator HBB from Hamburg has entered into a long-term cooperation with the POP UP SHOPS platform from Switzerland. Retail and real estate expert Stephan Jung advised in his capacity as advisor to POP UP SHOPS.
This is the first cooperation between the Swiss company and a center operator in Germany, which is also active in Switzerland, Great Britain and the USA.
POP UP SHOPS is a leading online marketplace for the short-term rental and marketing of shop and promotional space and connects landlords with innovative brands, companies, designers and artists looking for shop and promotional space. As a full-service provider, POP UP SHOPS acts as an interface for the entire digital booking and payment process between tenants and landlords. The innovative processes also allow contract processing to be carried out paperlessly and thus sustainably.
“Through this cooperation, we see great potential to further expand our activities in the area of pop-up and mall marketing and to simplify the processes for tenants and landlords,” summarizes André Stromeyer. Managing Director of HBB Centermanagement GmbH & Co. KG.
“Above all, the full-service concept with the complete automation of processes, the additional handling of payment processing and the paperless rental contract handling convinced us of the product,” says Senior Marketing Manager Janick Schneider, who is responsible for the marketing of the pop-up stores as well as advertising and promotional areas in the HBB centers.
"With active online marketing and efficient rental of short-term shop and promotional space, center operators can ideally meet the ever-increasing demand for flexible space. We are pleased to be able to support HBB in further expanding its activities in the area of pop-up and mall marketing," says Chalid El Ashker, Managing Director of POP UP SHOPS.
"A lot of development work has gone into the platform and we see that the highly efficient level of automation enables quick and precise rentals. Thousands of brands meet vacant spaces here: the perfect matchmaking. With the help of AI, the provider is currently developing further innovative tools that will be groundbreaking," says Stephan Jung, Advisor.
More information about cycling in the Leipzig Region as well as more interesting routes:
HBB Centermanagement GmbH & Co. KG
Contact person: Janick Schneider
Phone: + 49 (0) 40 600 907-114
E-Mail: schneider@hbb.de
