HBB at the Powerdays of the German Council of Shopping Places

On February 21 and 22, the Powerdays took place in the Industrie-Club Düsseldorf, offering the retail real estate industry a wide range of ideas. The first day was all about center management and marketing. The second day was about retail/leasing. A total of 140 participants attended. The presentations focused on the revitalization and repositioning of shopping centers, among other things. The topics were illuminated using practical examples. The latest trends in marketing from home and abroad were also discussed. Our team on site exchanged ideas with industry participants and discussed the latest trends in retail/leasing, center management and marketing.