Entrance to the FLORAPARK in Magdeburg

HBB has taken over the leasing and sub-mandate of the center management for the FLORAPARK Magdeburg as of April 01.04.2023, XNUMX.

A total of around 70.000 square meters of total rental space with over 70 tenants in the retail, catering and service sectors and over 2.700 free parking spaces make the FLORAPARK one of the largest hybrid shopping centers in Germany. The FLORAPARK is located in the northwest of the city of Magdeburg, around 140 kilometers west of Berlin and around 130 kilometers east of Hanover. The FLORAPARK with its U-shaped structure was opened in 1993 on the site of what was once the largest greenhouse complex in Magdeburg as the first shopping center in the state capital of Saxony-Anhalt. Since then, the center has served as a retail center in the northwest of the city with supra-regional appeal and has anchor tenants such as Mein Real, Roller, TK Maxx and Decathlon. Other well-known tenants include Rossmann, dm, Aldi and Intersport Hübner.

Between 2015 and 2022, modernization and renovation measures were carried out inside and outside the FLORAPARK. The aim of all these developments was to create a family-friendly and relaxed atmosphere. In close cooperation with the commissioned asset manager PATRIZIA and the commissioned property manager Valon, HBB will lead the FLORAPARK into a successful future. The main tasks are to optimize the tenant and industry mix, to further improve the quality of stay and the shopping experience, and to make the FLORAPARK even more sustainable and thus future-proof as part of further modernizations.

In addition to shopping centers, HBB also manages retail parks and is also a specialist in the repositioning and restructuring of retail properties. This expertise will now also benefit FLORAPARK.

About the HBB
The HBB Centermanagement GmbH & Co. KG offers third parties a wide range of services in the areas of center management, rental management, construction management, asset management, property management and technical management. Despite all the differences between individual projects, the goal of our specialized and efficient center management teams always remains the same: We want to establish the shopping centers we manage as No. 1 in the relevant market area! The HBB Centermanagement GmbH & Co. KG manages numerous shopping centers throughout Germany, including Hanau (Forum Hanau), Munich (FORUM Schwanthalerhöhe), Frankfurt (NordWestZentrum), Langenhagen (City Center Langenhagen), Hamburg (Krohnstieg Center), Gummersbach (Forum Gummersbach), Weiden (NOC Weiden), Essen (Rathaus Galerie Essen), Wittenberg (ARSENAL Wittenberg), Stein (Forum Stein), Leipzig (Petersbogen), Ingelheim (Neue Mitte), Heiligenhaus (Forum Hitzbleck), Nidderau (Nidder Forum) and Langen (Forum Langen).

Press contact:
HBB Centermanagement GmbH & Co. KG
Contact person: Gian Luca Danziger
Phone: + 49 (0) 40 600 907-114
E-Mail: danziger@hbb.de