HBB wins the European Real Estate Brand Award 2025 in the category “Developer Retail Germany”

HBB honored again: European Real Estate Brand Award goes to HBB for the third time in a row as “Developer Retail Germany”

Berlin/Hamburg – At yesterday evening’s gala in Berlin, the HBB Hanseatische Betreuungs- und Beteiligungsgesellschaft mbH for the third time in a row with the prestigious European Real Estate Brand Award in the category “Developer Retail Germany”.

The award is based on the annual Europe-wide brand value study conducted by the European Real Estate Brand Institute (REB) – the largest evidence-based brand analysis of the real estate industry in Europe. In the 17th edition of the study, over 1.200 corporate brands from 45 markets and 22 sub-sectors were scientifically evaluated. The results were based on over 120.000 expert assessments and 8.800 evaluated questionnaires.

Four areas of expertise are particularly relevant:

– Social Responsibility: The implementation of CSRD guidelines and credible social added value are considered key indicators.
– HR competence: A value-based corporate culture, modern leadership and long-term employee loyalty characterize a strong employer brand.
– Digitalization competence: Innovation capability and digital excellence are key prerequisites for sustainable business models.
– Resilience: Strategic adaptability and crisis resilience ensure sustainable growth and long-term brand strength.

The study identifies the so-called “transruption strength” as an overarching success factor – the ability to recognize market changes early, implement them in a targeted manner and generate competitive advantages from them.
“We see this award as confirmation of our long-standing strategy: the development of intelligent, sustainable and location-appropriate real estate projects – not only in the new construction sector, but now especially in the
Revitalization of existing buildings,” says Harald Ortner, Managing Director of HBB Holding.

"Especially in the retail sector, it is more important than ever to make existing locations future-proof – with innovative concepts, sustainable planning, and close collaboration with investors, tenants, and municipalities," adds André Stromeyer, Managing Director of HBB Centermanagement. The focus is always on the valuable and resource-efficient development of the properties – an approach to which the entire HBB team is dedicated with conviction and passion.

Image rights: HBB