real, self-service department store, Wolfsburg
Strategic positioning
The Autostadt Wolfsburg is traditionally very focused on its largest employer by far. Almost half of all residents are employed by Volkswagen. The impressive Heinenkamp industrial estate was built in the south of the city to supply the population. It is located directly on the A39 and is intended to prevent purchasing power from flowing into nearby Braunschweig. An ideal location for intelligently positioned and large-scale shopping centers. HBB built a new self-service department store here for the real,- chain from the Metro Group.
Impressive dimensions
As a neighbor of the self-proclaimed "construction boulevard" of the commercial area, the real, department store with its harmonious brick facade fits in well. With two main entrances and a gross floor area of 11.500 m², it offers space for a wide range of goods. The spacious parking lot with 470 spaces is a matter of course in such an automobile-oriented environment. In connection with the realization of this location, real-, committed itself to operating an area in the city center of Wolfsburg, thereby securing the function of the so-called Südkopfcenter. Since the opening of the store in Heinenkamp in April 2008, this dual strategy has proven successful.
