The foundation of a successful retail property is its leasing concept. We focus on a balanced tenant mix tailored to each location, comprising new, innovative concepts, local and regional retailers, and international chain stores, thus highlighting the unique character of each location.
For shopping centers, it is becoming increasingly important to attract new and innovative concepts and to develop these jointly with potential tenants. In doing so, we are increasingly thinking outside the box and focusing on various sectors that have been underrepresented in shopping centers to date. These include, among others, hotels, fitness centers, coworking spaces, urban amenities, medical practices, and other office tenants.
HBB operates pop-up stores under its own flag as incubator spaces for new brands and concepts. Our target group are potential tenants who have previously been put off by long lease terms and non-transparent rental models. The stores are fully equipped with a modular shopfitting system and various accessories; the tenants only have to provide their goods and staff. We offer third-party owners of shopping centers the complete integration of incubator spaces into the existing properties and then also take over the acquisition and ongoing operation.
Use the full potential of your property. We look at your location holistically and market your special areas for you, be it in the shopping street, in the parking garage or with analogue and digital advertising media. In our perception, every shopping center is a high-traffic zone that offers tenants, brands and agencies a unique platform for advertising products and services directly at the point of sale.
Fresh, constantly changing concepts provide new inspiration for your visitors. Flexible lease terms allow us to work with you to lower the barrier to entry for potential long-term tenants.