Center management

Long-term successful center management requires experience, creativity and openness. Today's retail markets are becoming increasingly dynamic and visitors are becoming more demanding. We see digitalization as an opportunity to increase our profile and added value in the future. To do this, we use new and innovative forms of communication and analysis options that, after a test phase, support the achievement of the set goals.

The HBB Centermanagement GmbH & Co. KG sees all visitors, all tenants and every district as unique and as an opportunity. Our center managers develop profiles; they are inspiring contacts, competent business people and strategic guides. They always have costs, sustainability and long-term development in mind.

In the interests of the success of the entire center, we think long-term from a sales and conceptual perspective. We create an individual marketing mix for each property and thus make the center an independent brand with unique selling points.

To achieve this, we use all modern advertising and marketing tools to create a uniform, striking appearance that makes the property a magnet in the city and the surrounding area. Our specialists develop advertising and campaign concepts and use all media and advertising materials relevant to the location.

The success of all measures is subject to constant monitoring and we use the available budget where it is most profitable.

HBB relies on individual design and innovative services in all areas of the center. We rely on the latest technology, and not just in the area of ​​security. For example, we already have a digital cloakroom in our new center in Munich, which allows customers to shop more carefree.